Logo Design For Optometric Practices

There comes a time in the life of many optometric practices when a rebranding becomes the right think to do.  Usually this comes when a practice moves from one location to another or expands or adds new partner Optometrists or it could be just a new philosophy gets adopted. Whatever the reason, these are all … Read more

Optometry Marketing Using Keyword Search Volume

As a private practice Optometrist or Optometry practice administrator you need to accurately know what keywords your website is ranking for and which keywords your website should be ranking for on Google.  The keywords that your website SHOULD be ranking for are determined by the search volume for each of these words and your geographic … Read more

Designing Optical Websites For Sales and Conversion

Are customers bringing in their outside scripts to your optical?  Almost every OD I talk with answers this with a resounding NO!  There are a number of reasons why this is the answer more than 90% of the time, but today I am going to delve into two reasons – poor website design and not … Read more